Typically runs the first 10 days every year in October. It takes place all across Busan showcasing many international films and often some significant premieres of new Korean films. Most of the events are held on Haeundae beach where there are many tents promoting the industry as well as public interviews with stars. The Busan Cinema Center opened in 2011 to support this event. Tickets sell out quickly, and very long queues can be seen outside cinemas in the early morning for people wanting to catch the most anticipated films. (It used to be called the Pusan International Film Festival.)